Shopify B2B
Without Plus
Full B2B wholesale functionality on standard Shopify ($29–$399/mo) without upgrading to Plus ($2,300+/mo). A custom portal that lives outside your Shopify store, connects via API, and injects zero code into your theme. Read our complete B2B ecommerce guide for a deep dive, or explore our headless Shopify approach.
Zero Theme Injection
Every Shopify wholesale app — BSS, SparkLayer, Wholesale Gorilla — injects code into your retail theme. That causes theme conflicts, slower page loads, and can crash your store. It's the #1 complaint in app reviews.
Our B2B portal is a completely separate application. It lives on its own domain, connects to your Shopify store via API, and injects zero code into your theme. Your retail store cannot break because of the B2B portal.
- Portal lives outside Shopify on its own domain
- Connects via Shopify Admin API only
- Zero lines of code in your retail theme
- Retail store performance completely unaffected
- No dependency on Shopify theme updates
Real Problems with Shopify Wholesale Apps
These are real complaints from merchants using wholesale apps on the Shopify App Store. Every single one is caused by apps injecting code into the retail theme.
Our portal eliminates every one of these problems. It lives outside Shopify on its own infrastructure. No code in your theme. No proxy forms. No tangled pricing. No leftover code when you make changes. Your retail store stays untouched.
Everything Your Wholesale Business Needs
Every feature built and tested in production on a real B2B portal handling real orders for a Greek jewelry brand.
Admin Dashboard
Pending approvals, total orders, recent order activity, and complete oversight of your wholesale business from a single dashboard.
Wholesale Pricing Engine
Set discounts per product or per category, percentage or fixed amount, with automatic fallback hierarchy: product → category → global default.
Hidden B2B-Only Products
Products visible only to approved wholesale customers. Your retail store shows retail products, the B2B portal shows wholesale inventory.
Customer Approval Workflow
Wholesale customers apply through a registration form. You approve or reject from the admin dashboard. Only approved customers can access wholesale pricing.
Quick Order for Bulk Purchasing
Streamlined ordering interface for repeat wholesale buyers. Search by SKU, add quantities in bulk, and place orders in seconds instead of minutes.
Real-Time Shopify Sync
Products, inventory, and orders sync automatically every 10 minutes. Manual fast sync and full sync options available for immediate updates.
Shopify Plus vs. Wholesale Apps vs. Our Portal
Three ways to add B2B to Shopify. Only one keeps your retail store completely untouched while running on a standard plan.
| Feature | Shopify Plus B2B | Wholesale Apps | Our Custom Portal |
|---|---|---|---|
| Monthly cost | $2,300+ | $25–100+ per app (need 3–4) | €50–100 |
| Theme conflicts | No (native) | YES — #1 complaint | No (external) |
| Setup cost | Included in Plus | Free–$200 | €2,000–2,500 |
| Custom pricing engine | Basic tiers | Limited | Full hierarchy |
| Hidden products | Yes | Some apps | Yes |
| Customer approval | Yes | Needs extra app | Built-in |
| VAT verification | Manual | No | Automated |
| Store risk | None | HIGH | None |
Real Numbers from a Real Portal
From the Elinart B2B wholesale portal — live in production, processing real orders.
From Discovery to Live Portal in 4–6 Weeks
Discovery
Understand your products, wholesale needs, and pricing structure.
Portal Build
Custom B2B portal on Next.js + Supabase + Vercel, tailored to your workflow.
Shopify Integration
Connect via Shopify Admin API, set up product and inventory sync.
Pricing & Catalog
Configure wholesale pricing engine, hidden products, and customer tiers.
Launch & Training
Deploy to production, train your team, and provide ongoing maintenance.
Live B2B Portal for a Greek Jewelry Brand
B2B Wholesale Portal on Standard Shopify
Elinart is a Greek jewelry brand running retail on a standard Shopify plan. They needed wholesale functionality but didn't want to upgrade to Plus or risk breaking their retail store with B2B apps.
We built a standalone B2B portal at b2b.elinart.gr using Next.js, Supabase, and Vercel. It connects to their Shopify store via API, syncs 1,552 products across 29 collections every 10 minutes, and handles wholesale pricing, customer approvals, and order management — all without touching their retail theme.
- Standalone portal — zero code in retail Shopify theme
- 1,552 products synced across 29 collections
- Wholesale pricing engine with per-product and per-category discounts
- Customer approval workflow for new wholesale buyers
- Admin dashboard with order oversight and sync controls
Every Screen, Built for Wholesale
Wholesale pricing engine — set discounts per product or per category with automatic fallback hierarchy.
Order management — full history with status tracking. Orders auto-create draft orders in Shopify admin.
Customer management — approval workflow with automated VAT verification built in.
Products sync automatically from your Shopify store every 10 minutes. Use Fast Sync for recent changes or Full Sync to re-import everything.
Full sync re-imports all products from Shopify. This may take a few minutes for large catalogs.
Sync settings — 1,552 products across 29 collections, auto-synced every 10 minutes with manual controls.
Ready for B2B on Shopify
Without the Plus Price Tag?
Custom wholesale portal. Zero theme conflicts. Live in 4–6 weeks. From €2,000. Or hire me as your dedicated Shopify B2B developer.
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