Elinart.gr
From Zero to 600K+ in Annual Sales
A 5-year partnership growing a retail brand from launch to established online presence, plus building a custom B2B ordering platform with real-time Shopify integration.
The Partnership
This isn't a project with a start date and an end date. It's an ongoing partnership that has been growing for over 5 years.
Starting From Zero
Brand new Shopify store. Zero traffic, zero sales, zero reviews. We designed and launched elinart.gr from scratch, building the foundation for everything that came after.
Building & Optimizing
Continuous SEO optimization, conversion-focused product page redesigns, and iterative improvements based on real customer behavior data. Every change was measured.
Scaling Up
As the retail store grew, so did the need for wholesale. We expanded from retail-only to retail + B2B wholesale, serving a completely new customer segment.
B2B Platform Launch
Built a custom B2B ordering platform at b2b.elinart.gr with real-time inventory sync to the retail Shopify store. Two platforms, one inventory, zero conflicts.
Ongoing Partnership
5 years in, the partnership continues. Ongoing maintenance, new feature development, and strategic growth planning. Results that compound over time.
What We Built: Retail Store
The core of the Elinart business — a Shopify store designed, built, and continuously optimized over 5 years.
Custom Shopify Store
Custom theme design and development tailored to the brand identity. Not a template — every element designed for this specific business and customer base.
SEO-Driven Growth
Ongoing SEO optimization driving organic traffic growth year over year. Technical SEO, content strategy, and product page optimization working together.
Conversion-Focused Pages
Product pages designed and iterated based on real data. Every layout decision, CTA placement, and trust signal optimized through 5 years of continuous testing.
Ongoing Maintenance
5 years of continuous improvements, bug fixes, feature additions, and platform updates. Not a launch-and-leave project — a maintained, living platform.
What We Built: B2B Platform
A custom B2B ordering website at b2b.elinart.gr — built to run alongside the retail store with real-time inventory sync, all on standard Shopify without Plus.
Custom B2B Ordering Website
A dedicated wholesale ordering platform at b2b.elinart.gr, purpose-built for B2B buyers with different needs than retail customers.
Real-Time Inventory Sync
Both platforms share the same inventory in real time. When a retail customer buys on elinart.gr, the B2B platform updates instantly. When a wholesale order comes in, retail stock adjusts immediately.
Automated Draft Orders
B2B orders automatically create draft orders in the retail Shopify admin. One admin panel to manage both channels, no manual entry, no double-handling.
Live Quantity Updates
Wholesale buyers see accurate, real-time stock levels. No overselling, no back-orders caused by sync delays between the two platforms.
B2B on Standard Shopify — No Plus Required
Elinart runs full Shopify B2B without Plus. Here's how we made it work — and why it matters for merchants who want B2B capabilities without the $2,000+/month price tag.
Why Most Agencies Say You Need Shopify Plus for B2B
Shopify Plus includes built-in B2B features like wholesale pricing, company accounts, and net payment terms. Most agencies default to recommending Plus because it's the easy path. But for many merchants, the $2,000+/month platform fee makes Plus impractical — especially when you're just starting to explore wholesale.
Elinart proves there's another way. With a custom-built B2B integration, you can run Shopify B2B without Plus and get the exact features your business needs — at a fraction of the ongoing cost.
How It Works: Custom B2B Without Shopify Plus
- Separate B2B storefront at b2b.elinart.gr with wholesale-only access, custom pricing, and a buyer-friendly ordering flow — all built on standard Shopify.
- Real-time inventory sync between the retail store and B2B platform via the Shopify API. No overselling, no manual stock updates.
- Automated draft order flow — wholesale orders create draft orders in Shopify admin automatically. One dashboard for both retail and B2B.
- $2,000+/month saved compared to upgrading to Shopify Plus. The custom B2B build pays for itself within months.
If you're exploring B2B without Shopify Plus, see our B2B Shopify development services or read our complete B2B ecommerce guide.
Why This Matters
This isn't a one-off project — it's a 5-year partnership.
Anyone can build a Shopify store and hand over the keys. The difference is being there for 5 years as the business grows, the needs change, and new challenges emerge. From zero traffic to 850%+ revenue growth, every milestone was earned through continuous work.
Results that compound over time, not overnight miracles. The revenue numbers didn't come from a single redesign — they came from 5 years of testing, optimizing, expanding, and maintaining the platform.
Real technical complexity: two platforms syncing in real time. The B2B platform isn't a Shopify app or a plugin — it's a custom-built system that integrates with the Shopify API to keep inventory, orders, and customer data in perfect sync across both channels.
Technologies Used
Want Results Like These?
12+ years of experience building and growing e-commerce businesses. Let's talk about what I can do for yours.